Many people find marketing attractive, specially the youngsters, because it offers glamorous life style and an opportunity to travel extensively. But the job, in reality, demands hard work combined with sincerity.
This field is both challenging and lucrative besides having great growth potential. Marketing & Sales is all about getting people and products together by convincing people about a product / concept using different ideas and -ensuring that a product is 'SOLD' -thus helping the business grow.
The Difference
It is regarded as the most important element in the growth of any company. There are distinctive differences between both fields. Yet Sales & Marketing are mutually dependent functions. And both are necessary to the financial success of a business – big or small. It cannot do without either process. By combining efforts of both strategically, corporations will certainly experience a successful amount of business growth.
Marketing is a comprehensive and total process, which starts with assessing the needs of the customers. It is everything that you do to reach and persuade prospects. It focuses on the application of marketing techniques and administrating an organization marketing resources. It involves planning of strategy to deliver goods and services efficiently and inexpensively to the customer. It involves market research, strategic planning to introduce products into the market, preparation and development of products, brand promotion and packaging & advertising, pricing, distribution and sales.
Marketing personnel demonstrate and sell products. He can work as accompany employee or a distributor. The main task of the distributor is to design the distribution strategy to facilitate the smooth physical flow of products from the manufacturer and his customers. As a result, distributors earn substantial amounts of money as intensives such as trips abroad, upon meeting sales targets.
Sales is everything that you do to close the sale and/ or get a signed agreement or contract. Work in this area is not as simple as it seems. Aspirants to a career in Marketing & Sales must hence first understand the dynamics of the target audience.
With the emergence of more and more multinational companies joining the tide, opportunities for marketing professionals are abounding.
Education:
A wide range of educational backgrounds is suitable for entry into advertising, marketing, promotions, public relations, and sales manager jobs. For marketing, sales, and promotions management positions, employers often prefer a bachelor’s or master’s degree in business administration with an emphasis on marketing, with experience in related occupations.
Courses in business law, management, economics, accounting, finance, mathematics, and statistics are advantageous. In addition, the completion of an internship while the candidate is in school is highly recommended. In highly technical industries, such as computer and electronics manufacturing, a bachelor’s degree in engineering or science, combined with a master’s degree in business administration, is preferred.
Eligibility:
It is easier to get a job in Marketing with an MBA, B.Com or M.Com degree. A well-qualified MBA graduate can be offered positions such as marketing manager, brand manager, market research analyst, and new product manager, sales manager, advertising manager, PR (public relations) director etc.
Candidates seeking Careers in Marketing should opt for MBA degree in Marketing Management with electives in Promotion of Products & Relationship Management or Sales Management.
The basic qualification for MBA Course is graduation in any discipline such as B.Com, BA, B.Sc., BE/B.Tech etc.
Selection:
Business schools have a three stage selection process for the students comprising of the written examination followed by a round of group discussions and then a personal interview. The admission into MBA is generally held on the basis of a written test, group discussion and personal interview. CAT, MAT, XAT, JMET, ATMA are some of the management entrance test conducted by the institutes like Indian Institute of Management (IIM), All India Management Aptitude Testing Service (AIMATS), New Delhi, Xavier Labour Research Institute, Jamshedpur (XLRI), Indian Institute of Technology (IIT) and Association of Indian Management Schools (AIMS), Joint Management Entrance Test by Indian Institutes of Technology, ATMA by the Association of Indian Management Schools are the major national level entrance examinations for admission to management courses.
Although these exams are conducted by the respective institute for their admission, its scores are widely accepted by many of the Indian Business Schools. MAT exams are conducted 4 times a year while all the others are held once in a year. Certain other Business schools and universities conduct their own entrance test and some of these include National Management Aptitude Test (NMAT), Symbiosis National Aptitude (SNAP) Test, Open Management Admission Test (OPENMAT) by Indira Gandhi National Open University (IGNOU), Written Admission Test (WAT), IBSAT, CEMAT etc. All these exams follow the same syllabus and students can attempt 2 or 3 of these tests, so that they can apply to multiple institutes. Some institutes offer executive MBA programme in Sales and Marketing which require a certain years of experience.
Besides MBA programmes, Bachelor in Business Administration(BBA) or Bachelor in Business Management (BBM) degree holders can also have openings in the field of marketing. The diploma course, Post Graduate Diploma in Marketing Communication Management (PGDMCM) also make the students professionally qualified in the fields of marketing, advertising, Entertainment, Brand management etc.
Professional Skills:
The sales team of a Company is its backbone. After all it is the sales person who is the face of the firm and interacts with prospective consumers. Whether we talk about door to door selling or over the counter sales, the sales person is always under pressure to meet rising sales targets. The sales presentation requires a sales man to be a friend, a guide, an advisor and sometimes a reformer to the customer.
1. Be Goal Oriented - The driving force behind every Company is increased sales and high profits. Most Companies draw out expected sales targets for every year. The onus lies on the sales team to not only meet these targets but go beyond them. Every sales person must be goal oriented and should work towards matching these sales figures.
* analyse market trends and sales statistics and based on this make decisions and formulate strategies to increase sale and brand value of a product. For that they must understand the product well to have a knowledge of it including benefits, uses and applications of each product. A good background knowledge will help him to answer all types of questions raised by a prospective buyer. In this way they can
maintain a good customer base among other things.
* think quickly to come up with new ideas are advantageous. Meeting the target is a big criteria and for that time management is very essential.
* be proficient in each and every investment product. So, the various investment techniques that clients require must be studied thoroughly. The marketing and sales career offers a great opportunity for those who are keen to work in the asset management field but not interested in the investment decision making.
* be self confident and always be updated with the current affairs and be familiar with advertising and merchandising techniques.
* Good computer knowledge especially in softwares like Excel and Power Point is an added advantage for this profession.
2. Be A Team Player- A good sales executive must be a good team player as well. An ability to interact and devise good sales plans should come naturally to him.
* professional always. Leadership quality, ability to motivate and work as part of a team, ability to understand and solve problems are the needed attributes.
* highly motivated to achieve goals and a corresponding willingness to accept accountability for job performance, personal development into development for future leadership roles.
* able and willing to work for long hours under hectic work pressure . Sometimes the job of a marketing manager demands lot of travelling, be prepared for that.
3. Right Attitude: It is very important to have the right attitude if you want to be successful at marketing. The behaviour and attitude of the personal providing the services has an impact on the customers overall perception of the service.
Some of the major assets that a good marketing executive needs to have is a cheerful optimism and a firm faith in what they are trying to sell. Besides, they must be very creative, as a single approach does not work for all segments of the market- every client needs to be studied and then an approach has to be worked out. This holds true for every product, concept, market segment, etc. whatever one is heading for. To a certain extent, creativity can be inculcated through training. A good training session in marketing helps in many small ways.
4. Pleasing Personality: A pleasing personality adds to a sales person's appeal. He/she should be pleasant to interact with and should know how to convince and persuade a customer to place an order.
* Understand people: A salesperson has to be a people's person to be a successful marketing executive or a business development executive (new wine in an old bottle and all that!) One has to have an understanding of human nature— eg what is the right time to talk to a housewife. If her kids are bothering her, come back another time. If people are out for their evening walk they may want to hear you but they are certainly not going to strike a deal! One has to understand people's body language. They may not say they are, but if they look tired, distracted or plain disinterested, come back another day or try another `creative' tack!
Learning to read body language is an art by itself and there are enough books to help. They are well illustrated and give you great details about interpersonal relations that can be studied through non- verbal behaviour.
*Patient & Courteous - Convincing a prospective customer to buy a product is not an easy task. Selling is an art and requires patience. A sales person should be able to guide a customer through the entire process which begins with a prospective buyer's indifferent attitude towards a brand and ends with them placing an order. The sales person should be courteous and pleasant while taking a buyer through these stages.
Be very tactful when dealing with clients and be patient and possess keen business expertise.
5. Communication skills: It is very important that the person who chooses marketing as a career is good at conveying his/her ideas in a compact assertive manner. This again goes into two parts: a) the ability to convey the point without beating about the bush; and b) the ability to do so without sounding like you are pleading or begging.
The first is possible when you have the fluency of the language and the ability to convince a potential buyer, with all the intelligence at your disposal.
You have been trying to meet the top brass of a company and you have been fobbed off a number of times. Are you prepared to face the fact that there may be more occasions like this where people may not want to see you at all? So, if you do not see them, how do you convince them?
*Confident - A sales person should be confident about the product he is selling as well as his own ability to successfully close a sale. Especially in the case of door to door selling, the sales person should be able to interact well with the prospective buyer, gain their trust, arouse an interest and eventually convince them to try a new product. Sales persons should be willing to handle all kinds of tense situations.
Dress accordingly: It might sound trite but it pays to dress according to your target segment and the kind of impact you want to make. It creates an image of stability and reliability.
6. Other qualifications. Computer skills are necessary for recordkeeping and data management, and the ability to work in an Internet environment is becoming increasingly vital as more marketing, product promotion, and advertising is done through the Internet. Also, the ability to communicate in a foreign language may open up employment opportunities.
Syllabus:
Sales & Marketing Management is taught as part of the MBA curriculum at B-Schools across the country. Thus the first aim of a student should be to go for an MBA course. MBA is a 2 years' course generally after graduation or equivalent degree.
Business majors who are enrolled in a sales management course will study management, communication, marketing, and sales. Topics like advertising, psychology, and public relations depending on the course.
Accounting principles, business laws, buyer behaviour, economics, human motivation and behaviour, statistics, principles of marketing, marketing research, production management, psychology are some of the subjects taught for marketing management courses.
Personal Skills:
Those interested in entering the managerial cadre in the fields of advertising, marketing, promotions, public relations, and sales should be mature, creative, highly motivated, resistant to stress, flexible, and decisive. The ability to communicate persuasively, both orally and in writing, with other managers, staff, and the public is vital. These managers also need tact, good judgment, and exceptional ability to establish and maintain effective personal relationships with supervisory and professional staff members and client firms.
Options
Advertising, Marketing& Sales, Public Relations& Promotion Managers drive what the public sees of a company- company sales and profitability through market research, strategy, branding, advertising, sales efforts, promotion, pricing, and public relations. They co-ordinate their companies’ market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.
Having high quality individuals in these positions can make a great difference between a successful and unsuccessful firm.
Sales & Marketing Managers and their departments constitute some of the most important personnel in an organization. They are employed in nearly all industries. They hold almost half of the jobs, work mostly in manufacturing, retail and wholesale trade, finance and insurance. develop detailed marketing strategies for a firm. They and are in less danger of being subject to downsizing or outsourcing than are other types of managers, except in the case of companies that are consolidating. Employment therefore, will vary primarily on the basis of the growth or contraction in the industries that employ them.
Sales Managers oversee representatives and make decisions based on the needs of the firm they are employed through. They must achieve the targeted sales figure through the sales team. Sales managers maintain contact with dealers and distributors, and analyze sales statistics gathered by their staffs to determine sales potential and inventory requirements and to monitor customers’ preferences. They direct the distribution of the product or service to the customer. They assign sales territories, set sales benchmarks and goals, coaching sales representatives, setup and develop sales campaigns, and establish training programmes for the organization’s sales representatives. They also advise sales representatives on ways to improve their sales performance. In large multi product firms, they oversee regional and local sales managers and their staff.
All this is vital in the development of products and the maximization of profits.
Corporate Selling: involves selling through company's own field force or through a major accounts dealer.
Marketing & Sales Associates: Although these positions are almost similar, they are conventionally categorized by various organizations.
Marketing Associates are responsible for helping in the development portfolio assessment presentations, and in preparing promotional presentations for prospective clients. They are categorized according to the type of investment product such as fixed income or equity.
Since their efforts contribute to the overall sales turnover of an organization, sales personnel occupy a key position in modern marketing.
Sales Associates are categorized according to the type of clients they serve. They are responsible for assisting in replying to the request for proposals which are issued by institutions looking to recruit investment managers. They also work with the senior client servicing professional in order to maintain and develop client relationships. Sales personnel have to perform many useful ancillary services such as sales forecasting, market and consumer research, realization of dues, dealing with complaints, etc.
Marketing Assistants
Starting as a marketing executive, gifted personnel can go on to become marketing managers or product managers within a very short span of time.
Marketing& Selling Your Services
Marketing Research: involves designing research products, data collection, data tabulation analysis, report preparation and presentation of the findings to the clients. They also identify competitors and potential markets such as businesses, retailers, wholesalers, government, and the general public. Their main aim is to maximize the firm’s market share and profits by developing effective pricing strategies, all while maintaining customer satisfaction.
Due to expansion in the scope of market research, holding opinion polls during elections, researching the sales efforts through distribution channels is now included.
Marketing Managers work with the advertising and promotion managers to promote the firm’s or organization’s products and services. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services and they oversee product development.
With the help of lower level managers, including product development managers and market research managers, marketing managers estimate the demand for products and services offered by the firm and its competitors and identify potential markets for the firm’s products. They direct policy like marketing strategy including market research, sales, pricing, product development and promotion, advertisement and public relation activities to help firms maximize profits and market share while ensuring that the firms’ customers are satisfied. Over one-third of marketing managers work in manufacturing or in scientific, professional, and technical services industries.
Market Development: includes developing new business.
Brand Management is a vast field and requires a broad background in marketing's core functional areas like, market research, consumer behaviour, advertising and strategy and calls for analytical skills for which specialized courses in accounts and finance can help. Brand Management, in fact, is considered one of the best training grounds, as individuals get early responsibility, which enables them to learn quickly and demonstrate their ability by contributing at the very outset to the brand operations.
Brand Managers are always focused on the big picture. They assume responsibility for a brand or brand family. It is their job to distill the brand's essence, map out their competitors in their brand's category, identify marketing opportunities, and be able to effectively communicate the unique benefits of that product or service. They plan, develop and direct marketing efforts for a particular brand or product co-ordinating the activities of specialists in Production, Sales, Advertising, Promotion, R & D, Marketing Research, Purchasing Distribution and Finance.
They are also responsible for guiding the market research team by setting the agenda and criteria and also selecting the stimuli, such as product-benefit statement, pictures, product samples, and video clips. Once the research is complete, Brand Managers analyze the data that's been collected then develop a marketing strategy and ensure that other functions such as promotions, market research, research and development, and manufacturing are orchestrated to implement the strategy that they have developed.
This marketing strategy may call for a new ad campaign, development of new products, or drawing out a new vision for the brand. Since brand managers have to deal with host of specialist departments within their organizations , they must be creative and result oriented and possess strong inter - personal and communication skills.
Service Marketing: relates to marketing of services like insurance, healthcare, IT enabled services etc. In recent past it has become very dominant. As a result, careers in service marketing have picked up in banking and finance, tourism, healthcare and software development, etc. A person in this field should be comfortable in dealing with product attributes and issues that are hard to observe and classify because of the intangible nature of most service products.
Logistic Management: The activities include transport warehousing, forecasting, order processing, inventory control, with various purchasing, selling and channel management and customer services. This career opportunity is practically dominant industries like the transportation industry, courier and export hoses. Even traditional companies today have a separate logistics management department.
To be successful in this field, one requires strong inter-personal skills to deal with individuals from diverse backgrounds.
Direct Response Marketing: is a method of marketing directly to the consumer. The fastest growing marketing channel, it includes vehicles like direct print, telephone marketing, in home presentations and door - door marketing as also electronic ordering India, this method has been used for late marketing vacuum cleaners, credit cards, membership of clubs and Amway international. You must have personal qualities like creativity and quantitative skills.
International Marketing: Due to globalization of the Indian Economy, this has become a specialized career opportunity.
Since there are very few MNCs which hire people, specifically for international marketing, the best route to get into such a career is to take up a domestic sales position with an international firm.
Fluency in foreign languages and some experience in living in another country are essential prerequisites for success in this field.
Furthermore, the ability to communicate is essential for marketing jobs. Therefore, a marketing professional should have reasonably good command over English language and strong command over the regional language.
A working knowledge of the national and state language gives an edge to one's future career prospects. In the present age of rapidly hanging technologies and information, a background in computers always helps.
Advertising & Promotions Managers
Over one-third of advertising and promotions managers are employed in scientific, professional, and technical services, as well as in publishing, advertising, and other information industries.
Advertising Manager is employed in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in companies that advertise heavily. They direct a firm’s or group’s advertising and promotional campaign. They work with sales staff and others, to generate ideas for the campaign; they oversee a creative staff that develops the advertising, and work with the finance department to prepare a budget and cost estimates for the campaign. They also serve as a liaison between the firm that requires the advertising, and an advertising or promotion agency that actually develops and places the advertisements. In larger firms with an extensive advertising department, different advertising managers may oversee in-house accounts and creative and media services departments.
Promotions Manager: directs promotions assignments or campaigns that combine advertising with purchasing incentives to increase sales. Often, these are carried out through the use of direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or other special events. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, and contests.
Public Relations Manager: plans and directs Public Relations assignments or campaigns designed to create and maintain a favourable public image for the employer or client. They might write press releases or sponsor corporate events to help maintain and improve the image and identity of the company or client. They also help to clarify the organization’s point of view to their main constituency. They observe social, economic, and political trends that might ultimately affect the firm, and they make recommendations to enhance the firm’s image on the basis of those trends. They often specialize in a specific area, such as crisis management, or in a specific industry, such as healthcare.
In large organizations, they may supervise a staff of public relations specialists. They also work with staff of the advertising and marketing departments to ensure that the advertising campaigns are compatible with the image the company or client is trying to portray. In addition, they may handle internal company communications, such as company newsletters, and may help the Accounts Manager to produce company reports. They may assist company executives in drafting speeches, arranging interviews, and maintaining other forms of public contact; oversee company archives; and respond to requests for information. Some Public Relations Managers handle special events as well, such as the sponsorship of races, parties introducing new products, or other activities that the firm supports in order to gain public attention through the press without advertising directly. In small firms the owner or CEO might assume all advertising, promotions, marketing, sales, and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, marketing & promotions, sales, and public relations policies. Most Public Relations Managers work in services industry- insurance, educational, scientific, professional, and technical services, or in health care and social assistance services. In doing so, they analyze the demand of the firm’s products and services in the market.
Account Executive manages account services departments in companies and assesses the need for advertising. In advertising agencies, account executives maintain the accounts of clients whereas the creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director, and associated staff. The media director oversees planning groups that select the communication medium—for example, radio, television, newspapers, magazines, the Internet, or outdoor signs—that will disseminate the advertising.
Product Development Manager
If you decide that Advertising is the career track you wish to pursue you will find that advertisers work with all aspects of marketing from strategy to concept to the execution of the strategy.
Investment Management
As the investment management industry develops, the investment management companies are largely concentrating on professional marketing and sales as a point of separation, particularly on the institutional part of the business.
You will find that most jobs on the business side of advertising include Account Management, Account Planners, and Media Buyers.
Account Manager acts as a liaison between the agency's various departments and the client. Their job is to manage the execution of ads by making sure that they are created within the allocated schedule and budget. Account Planners focus more on the consumer. Their job is to conduct research on demographics of the targeted consumers. They use that research to get to know what motivates their behaviour in the marketplace.
Media Buyer must find media to place ads in. They use the demographic study that is done by the Account Planner to decide the best possible place to purchase ad space.
On-The-Job
Although experience, ability, and leadership are emphasized for promotion, advancement can be accelerated by participation in management training programs conducted by larger firms. Many firms also provide their employees with continuing education opportunities-either in-house or at local colleges and universities-and encourage employee participation in seminars and conferences, often held by professional societies. In collaboration with colleges and universities, numerous marketing and related associations sponsor national or local management training programs. Course subjects include brand and product management; international marketing; sales management evaluation; telemarketing and direct sales; interactive marketing; product promotion; marketing communication; market research; organizational communication; and data-processing systems, procedures, and management. Many firms pay all or part of the cost for employees who complete courses.
Work Environment
The most basic form of marketing organization is a function - oriented organization, where each function is assigned to a specialist who reports to the marketing manager. The manner in which each sub - function is organized varies from one company to another, depending upon the unique combination of internal company attributes and external environmental factors. This kind of classification provides wide opportunity for advancement within the skill hierarchy. They can work anywhere there is a product to be sold. Advertising, marketing, promotions, public relations, and sales managers work in offices close to those of top managers. Working under pressure is unavoidable when schedules change and problems arise, but deadlines and goals still must be met.
Substantial travel is required to meet with customers and consult with others in the industry.
Sales Managers travel to national, regional, and local offices and to the offices of various dealers and distributors. Advertising and promotions managers may travel to meet with clients or representatives of communications media. At times, public relations managers travel to meet with special-interest groups or government officials. Job transfers between headquarters and regional offices are common, particularly among sales managers.
Long hours, including evenings and weekends are common. Over 80 percent of advertising, marketing, promotions, public relations, and sales managers work 40 hours or more a week.
Opportunities
The best way to begin a sales & marketing career is at the bottom rung of the ladder and then work your way up. Most companies prefer graduates for entry level positions. You can climb to higher positions after garnering enough experience and exposure in the field.
Business majors who enjoy working with people, marketing, and the challenge of selling will excel in Sales Management as a specialization.
Prospects
If you want to use a Sales & Marketing career as a way to make a career in investment management then you have to contact the investment professionals and establish yourself in the present job position before switching for another job. You also need to enhance the quantitative skills required for investment job positions.
A fresher generally joins as a trainee sales representative in a medium organization. After a service of few years and gaining more practical experience he may be promoted to higher posts like sales officer, sales executive, assistance sales manager, marketing manager and ultimately marketing director.
Most job openings for this occupation will be due to the need to replace workers who leave the occupation or retire. However, advertising, marketing, promotions, public relations, and sales manager jobs are highly coveted and are often sought by other managers or highly experienced professionals, resulting in keen competition. College graduates with related experience, a high level of creativity, and strong communication and computer skills should have the best job opportunities. In particular, employers will seek those who have the skills to conduct new types of advertising, marketing, promotions, public relations, and sales campaigns involving new media, particularly the Internet.
For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behaviour, market research, sales, communication methods and technology, visual arts, art history, and photography.
For public relations management positions, some employers prefer a bachelor’s or master’s degree in public relations or journalism. The applicant’s curriculum should include courses in advertising, business administration, public affairs, public speaking, political science, and creative and technical writing.
Most advertising, marketing, promotions, public relations, and sales management positions are filled through promotions of experienced staff or related professional personnel. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists. In small firms, in which the number of positions is limited, advancement to a management position usually comes slowly. In large firms, promotion may occur more quickly.
Due to the importance and high visibility of their jobs, advertising, marketing, promotions, public relations, and sales managers are often prime candidates for advancement to the highest ranks. Well-trained, experienced, and successful managers may be promoted to higher positions in their own or another firm; some become top executives. Managers with extensive experience and sufficient capital may open their own businesses. Sales and marketing careers can lead you to top positions like Vice President, Managing Director or even the CEO of a company.
A number of undergraduate, graduate, postgraduate, diploma and certificate courses are available in the marketing field. You can choose from these options:
* International Marketing *Marketing Management * Sales & Merchandising Studies * Marketing Research * Accounting &Bookkeeping*Business Management & Operations * Business Economics *Entrepreneurship and Small Business Development
*Marketing for Travel & Tourism Operations*Business Marketing Operations *Special Product Marketing *Marketing for Apparel & Accessories *Master Certificate in Internet Marketing *Integrated Online Strategies *Search Engine Marketing & Usability *Advanced Search *Engine Marketing *Advanced Interactive Marketing & Measurement * Advanced Mobile Marketing *Advanced Social Media Marketing *Advanced Email Marketing
Eligibility
In order to do Bachelor in Business Administration (BBA) or Bachelor in Business Management (BBM) in marketing, you need to complete 10+2 education. Further, after graduation in any educational stream, you can opt for the two year MBA course, specializing in marketing. However, to be eligible for MBA in marketing, you need to appear for any of the competitive exams like CAT, XAT or MAT. These entrance examinations consist of written test, interview and group discussions.
Apart from this, you can also seek an admission to Post Graduate Diploma in Marketing Communication Management (PGDMCM) to expand your job horizon.
Courses
Marketing courses have their share of advantages and benefits. A trained professional in marketing can expect to kick start his or her career with a salary of about 3 to 3.5 lakh per annum. After the completion of this course, you can explore opportunities in various industry verticals including IT, advertising, food manufacturing firms, construction companies and others. You can be hired for any of these profiles:
* Market research analyst *Marketing manager *Sales manager *Brand manager *Product manager *Advertising manager *PR director
Remuneration
In business and industry, salaries are never openly published. Phrases such as, ‘Best in the industry’, ‘On par with the leading firms’, ‘Salary depends on merit’ etc are used. Also, salaries depend on the size and reputation of the organization. The earnings of marketing personnel are very lucrative. The remuneration depends more or less on two factors - the demand for and supply of, the services of a marketing professional in a particular area of the industry.
The more common practice of compensation is a combination of salary and commission. While the salary is fixed, the commission is an additional benefit for the extra effort of a salesman.
The starting salary could range from Rs. 5,000 to Rs. 15,000 per month depending upon the organization and the candidate's experience.
* As an MBA graduate, Sales & Marketing Manager gets Rs 20000 to Rs 30000 starting salary per month particularly in private sector. In public sector the pay scale is lower than that of private sector. The pay scale may go up depending upon qualification, ability and experience of the person concerned. At a senior level, an MBA graduate with Sales & Marketing as specialization can well go up to 50000 and 60000 per month.
* Starting salary of Sales Persons (Under-graduates) in indigenous companies: About Rs 7000/- pm plus incentives.
*Starting salary of Marketing Executives (MBAs) in reputed Indian-owned companies: About Rs 15,000/- plus incentives.
* Starting salary of Marketing Managers (MBAs) with 3-5 yrs experience offered by MNCs : About Rs 25000/- pm plus perks.
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