Tuesday, July 5, 2011

The Prestige of Press Journalism


If  you’re  looking for real challenges,  a great amount  of  excitement, prestige and glamour,  risk and reward, then journalism has all these to offer and much more.  This article focuses exclusively on Journalism in the Print Media.   

Its Purpose
Journalists play a major role in the development of nation. They keep us  informed about daily happenings in society. The purpose of journalism itself is to analyse, interpret and inform, educate and enlighten people,   and shape opinions and exert a  great influence of people’s lives. The growing awareness that knowledge is power has also given an impetus to the regional and vernacular press to expand and strengthen its scope in the past few years.


Lucrative And Competitive 

Journalism is a lucrative and competitive profession as well as a highly paid one, with media barons opening newspapers or publishing houses quite frequently.  The competition in fact is so rife that each newspaper tries to produce something exclusive, which in turn has given the readers a great deal of variety and this in turn has led to a lot of job-openings.

Inborn Talent
To ensure one's success in the field one must have an inborn ability to write and produce new stories in correct, concise and interesting style.  
No course or training can claim to make  a journalist.

Getting Hired

* Traditionally, the tough part of breaking into journalism and publishing was the long apprenticeship period you'd have to survive. This still holds true on the editorial side for many traditional newspapers and magazines.  
* Although journalism is open to non-graduates, large media organisations have expressed a preference for graduates in recent years.  Although formal academic qualification to  be a reporter, copy writer or correspondent is not essential,  it  very useful, as it gives  you an edge over the others.  And, recent trends  have shown  that big groups of newspapers  in metropolitan, national  and international  newspapers advertise the posts of trainees for which all graduates are eligible.  
* Many newspapers  conduct  entrance  exams to screen potential employees.  After this,  suitable graduate trainees, with flair for writing are selected and employed.



*  Many publishers are bringing in people with real business skills. Most of these spots still get filled on an ad-hoc basis with either entry-level or experienced people, but a few of the bigger players may have internships available for candidates coming out of college.
If you'd like to land a spot in the industry, consider the following:
·        For those applying for editorial slots, however, you too walk a fine line in publishing, journalism, and public relations--in writing, research, and editing.
·         The obvious criteria include enjoying reading, writing, and news. If you're on the business side, you should not only share these interests, 
·         You  must  be able to deal effectively with large egos and a lot of sanctimonious grief.
·         No need to update your resume fonts or enclose your clips in an expensive-looking portfolio. You're only as good as your words, and visual distractions won't fool anyone in this business. Keep it short and simple. Less is almost always more.
·        Competence and calmness count for a lot in this business. So does modesty. Don't oversell yourself, even in ad sales.

   
Eligibility
Minimum eligibility for a Bachelor’s degree in journalism is 10+2.  For Post graduate degree courses a Bachelor’s degree in journalism is prerequisite. Some institutes also provide a  one year certificate courses in journalism for which eligibility is 10+2.


Course Areas:
The courses train aspiring journalists  only  in the technical aspects  of the job. Students of journalism are taught:
  • A general humanistic education as well as skills in communication and analysis, for different media-writing, speaking, gaining skills in oral expression,  and producing for all media that are essential in most careers.
  • How to interact with people and discuss current issues that may one day become important facts of history.
  • A major in journalism prepares a student for work in communications, public relations, government and public service, sales, publishing, journalism, advertising, education, and business.  
  • There are also courses in specialized areas of journalism like sports,  photo, press law etc. Additional courses that provide a good foundation for careers in journalism include: computer science, business, history, sociology, political science, economics, and psychology.
  • Some jobs also require fluency in a foreign language.

Types of Journalism
 In journalism, there are  feature writers, leader writers, writers for multimedia and web, etc.

Journalism is classified into two on the basis of media- (i) Print Journalism. It includes newspapers, magazines and journals. In print journalism one can work as editors, reporters, columnists, correspondents etc.
 (ii) Electronic (Audio/Visual) Journalism includes working for Radio, Television and the Web. In the web, skilled people are required to maintain sites by web newspapers (which cater only to the web and do not have print editions) and popular newspapers and magazines who have their own web editions. In electronic journalism one can be a reporter, writer, editor, researcher, correspondent and anchor.

India  News Agencies
India has two main news agencies- Press Trust of India (PTI), established on August 27, 1947 when it took over the operations of the Associated Press of India and the Indian operations of Reuters; and United News of India (UNI), which began its operations on March 21. Apart from these, there are other agencies too.


Print Media
 Newspapers remain the biggest segment of the publishing world, accounting for nearly 40 percent of the industry's revenue. They differ in size, distribution, language, format, affiliation, purpose and issue (morning or evening). These differences determine the number of people who work for the newspaper. Most large newspapers aim to provide a wide coverage of news for their readers.
Today, a large number of accredited journalists, together with countless stringers, critics, commentators, and others,  seek out, report on and publicise occurrences of consequence happening in the world around us. Their stories are published  by numerous newspapers and  magazines. Some of these cover a general mix of political, financial, social, environmental and sports news and articles. Others focus on the specific needs of professional or special interest groups.


Seriously Speaking…
If  you  are  interested  in serious  journalism, this  career choice  is for anyone who has a nose for news and wants to make a difference to the society and work even in erratic shifts.  Press journalists usually work as part of a team in the office, but will often be working alone whilst reporting.

It involves…
Journalism entails  the  collection and dissemination of news. This involves various areas of works like reporting, writing, editing, photographing. Legend tells of a time when people were employed just to check the facts in submitted articles. That's rarely seen nowadays.
Writing news and feature stories:  
Writers choose themes or subjects for written work, conduct research into the subject, assemble background material and obtain other necessary data.      
  • News stories are short and focus on telling readers  what's just happened – the most important thing first.
  • Feature stories often need a topical 'peg' (or reason) for publication, but they're more in-depth and less rigidly structured. They might be interviews, travel reports, how-to articles or opinion columns.
  
Editing is the process of reviewing and then condensing, correcting or arranging written material and images, sound, video, or film with the objective of preparing it for final presentation.
You could be a newspaper or  magazine editor.  Your designation could be that of a copy editor, a sub editor, a features editor or an editor in chief.  An editor’s job description depends  on the level and field  you are  working in.

Multitasking is becoming more and more a part of life in media.  So photography is a useful skill for all writers to have. Some people work as photojournalists and use their pictures to tell the story with very few words. Reporters on small newspapers cover all aspects of local news and photographs, write headlines, lay out pages, etc.

Nature of Work & Personnel

Newspaper work is broadly divided into two streams: the field and the desk.

FIELD WORK
 In large newspaper offices each field worker has a special assignment
Reporters& Correspondents:  

Reporters: are the eyes and ears of the newspaper. Chasing news stories, covering national and local events, telling the world what is happening where, why and how is the work of a journalist or correspondent.  They report events as and when it occurs and present them in an unbiased manner. They prepare stories that inform us about local, state, national and international events, present different view points on current issues and monitor the actions of public officials and others who exercise power.
The local reporter, the national affairs correspondent, the foreign correspondent, sports, travel and other specialist writers all go outside the office to cover their particular beat and file news reports or ‘stories'. To cover a ‘story' or news item they may have to do background research, review public records and interview all people related to a theme. They may take notes, tape record statements and write their stories upon returning to the office. Their job involves a lot of travelling.    
A Chief reporter is in charge of the team of reporters, and assigns work to the reporters.  National and international newspapers employ reporters in all major cities. Reporters on small newspapers cover all aspects of local news and photographs, write headlines, lay out pages, etc.

 Change in Scenario
Simple reporting of events is no longer sufficient. More specialization and professionalism in reporting is required. Often newspapers assign specific ‘beats' to journalists in big cities, to cover all happenings in that area-political issues, law and order, sports, finance and economics, investigation, culture education, local affairs, courts, religious sites, on a regular basis,  primarily to write about events taking place in these areas.
So, while journalism may seem exciting, it really takes lots of legwork. The main thrill is in witnessing events and reporting in a lucid style so as to influence people to react to the changing scene.
Correspondent/Special Reporters:
are reporters for special purposes and their task involves reporting on a particular topic like politics, foreign affairs, sports, finance etc. They often report on news covering their area of expertise from a place where the particular event is happening. Their aim is to interpret or explain news, and comment on the events, trends and causes behind it. Special correspondent must choose the concerned field in which he has special interest to make a success out of it. Usually one must have sufficient experience as a reporter to become a special correspondent. Newspapers frequently station reporters known as correspondents in large cities and in other countries to prepare stories on major news events occurring in these locations. Reporters with general assignments write up local news as assigned.

Professional  Skills:
* Writers and editors can clearly and logically express themselves.
* Creative and  intellectual curiosity, a broad range of knowledge  and keen interest in  current affairs,  self- motivation and perseverance, physical fitness an  open-minded and  unbiased approach,  the ability to judge neutrally; curiosity ; wide-ranging interests ; sensibility to the atmosphere; an instinct for the story’s appeal to people ; ability to sum up situations and people quickly ; ability to draw people out; resourcefulness ; resilience willingness to  work  at unearthly hours, knowledge of regional and foreign  languages and empathy  are valuable assets.
* Journalists need to have a broad based education, good general knowledge and a style of writing that is accurate, readable and informed
* Reporters must possess an inquisitive mind, will power, an analytic approach, an ability to sense news,  the faculty of keen observation, a sharp mind and memory, and the ability to perceive what lies beyond the obvious, perseverance, cool temperament, and self-confidence;
*An aptitude for presenting information in an accurate,  thorough,  clear and concise, lucid and effective manner, organize their thoughts and to express themselves clearly both orally and in writing, in easily understood English is also essential.
*Reporters should have good contacts with various news resources.
* When he/she is reporting, he/she has to define the parameters, which would ensure that he /she is not indulging in any type copyright violations and that his/her  reporting is not amounting to any kind of defamation.
* He/she has to gather quality news through various sources, do research that would act as a backup to his report and present it in such a manner that is easily understood by anyone. At the same time a journalist has to be tactful, confident and organized while interviewing people from all walks of life.
*They must have the ability to sift relevant facts from the irrelevant. They have to distinguish the newsworthy stories from those which are not.
*  They must have the ability to accept criticism and willingness to do considerable rewriting are also necessary.

 Special Beats
Court Reporters make detailed records of what is said during court proceedings using specialized equipment designed to record or quickly input spoken words. Court Reporters learn the necessary skills through educational programs or on-the-job training. Licensing for Court Reporters is required in some states.

DESK WORK
Generally,  a team of journalists work in a newspaper office. Reporting and subbing are complementary and equally important functions in the editorial department.
The editorial department, in fact, has a tremendous role of compilation, at times, piecing together news in the right context. Staff journalists are expected to handle a variety of tasks including picture research and sub-editing, depending on the number of staff employed.
The editorial department is headed by the editor under him there are sub-editors, correspondents, special reporters, reporters and freelance journalists, photojournalists etc. Newspaper editor and sub-editors sit at a desk most of the time, however, editors may attend local events.

THE TEAM
INTERNAL
In the editing section there are various key positions and duties involved with it. These titles and descriptions vary, depending on the segment of the industry and the specific organization. And since the overall industry trend seems to be toward the incredible shrinking of editorial staff, expect to see many of these jobs conflated soon if they haven't already been.

1. Editors: work tirelessly every day to produce daily papers, filling long hours with a wide variety of roles. They have to work within a time frame, a budget that must make a profit. In large publishing organizations, editors usually preside over specific desks—national, foreign, finance, arts, new fiction, or biography. They plan the contents of the publication and supervise its preparation.  They decide what will appeal to readers, assign topics and oversee the production of the newspaper. They must be able to co-ordinate the efforts of a team. In smaller publications, they do it all—and a fair amount of the writing and layout as well.


 Edition Plan
Editors working on newspapers and magazines should have sound knowledge of newspaper law.  
Their duties include:

Writing
Although newspaper editors have many duties, they are still expected to write original articles frequently. News editors will generally write analysis-based copy that allows them to remain in the newsroom to coordinate their sections; features editors can expect to write lengthier profiles or features, including interviews.

Leads
Story leads and tips from the community are also often sent directly to the editor. It is her job to discern which leads can produce interesting and informative stories, and to match them to writers capable of "running down" the lead to produce good copy.

Assignments
Editors are responsible for scheduling daily and weekly assignments on their "budgets," lists of the contents of their sections that they produce every day. Editors hear pitches from their writers, and assign stories that they or the editor-in-chief believe will be of interest to writers.

Copyediting
The editor is responsible for all of the copy that runs in her section. Spelling and grammar errors, inconsistencies, incorrect facts or fabricated reporting are ultimately her responsibility.

Layout
At most newspapers, especially small- to mid-range papers, the editor is also responsible for "laying out" his own section- the process of fitting articles and graphics on a section's pages so that they are readable and aesthetically pleasing.

Other Duties 
In addition to copyediting and writing and layout work  , newspaper editors manage writers and  interact with the local community on a regular basis. Administrative duties  include hiring writers, planning budgets, negotiating contracts with freelance writers, etc.

Professional Skills
 A good editor must have all the qualities of a good reporter, the ability to write and  edit articles, take speedy decisions, a questioning mentality and an awareness of current affairs, and be well informed about a broad range of subjects. Also essential is an excellent sense of language and grammar, as well as basic computer skills.
Editors must possess a sound knowledge of their market, and take the initiative in looking for new authors and new subjects. They need to put forward innovative ideas and establish the style of the publication.
Editors have to pay close attention to readership surveys, market trends, and everything that's happening in new media in addition to just making sure that the news is covered.

Educational Qualifications
Most editors hold a college degree in either English language or journalism. Sometimes, other college majors are acceptable, more so in the fields of technical or special-interest writing. School and college experience in your field of editing is always an added advantage.


Responsibility
If an editor’s job description sounds like the kind of work you would enjoy,  you  must first  understand that the pressures of the job are great, and one is constantly working against time to meet deadlines. The job also carries great responsibilities, for the editor is the one who takes the fall for printed inaccuracies. Working as a newspaper editor can be a rewarding experience for those who love news and hard work. But it is not a job for the faint of heart. 

2. Managing Editor: In most organizations, he  sees to the daily functioning of the news department, and news/feature/sports editors assign work and the copy/sub editors edit a reporter/writers material for accuracy, content, grammar, and style.
Personal attributes: He should have excellent journalistic vision- awareness of the major or minor political and current affairs, communication skills, leadership quality and long term experience as an editor.

3. Chief Editor: is in charge of the over-all functions of the publication. His primary responsibility is to supervise the functions of collection, selection and presentation of news. He reads and corrects  the copy for publication, decides on the editorial policy and the content of publications.

4.  News Editor:  is the right-hand man of the chief editor. He decides on the news to be published in the newspaper each day. He collects news, controls the network of correspondents, reporting staff and other news sources, allocates assignments and attends editorial conferences.

5. Executive Editor:  is at a senior position, and may thus oversee the work of other editors, who may deal with specific areas such as international news, local news, feature stories, or sports. However, he/she has the final word on which stories are published and the perspective taken on them. They also have to ensure that the editorial stance of the material is in keeping with that of the publication.

6. Resident Editor:  is in charge of a particular edition (Eg: Pune edition, Mumbai edition, Goa Edition etc.).

7. Associate Editor: In very large newspapers,  there are associate or assistant editors who have responsibility for particular subjects.  He directs the preparation of a section of a newspaper or magazine. He prepares news, feature articles and critical reviews, and plans the layout of the publication, assigns reporting staff and photographers to obtain coverage of matters of news or interest related to his section.

Features
There is the editor, associate editors and journalists who write specific stories assigned to them. The work involves researching, interviewing and stimulating writing. There are freelance contributions, columnists and special commentators involved even in magazine journalism.


8. Chief Sub Editor is in charge of the team of sub editors- he assigns work, co-ordinates and supervises them. He acts as a link between the chief editor and sub editors.

Sub-editors:  Within the office is the news desk where sub-editors or copy editors. Sub-editors work behind the scene so to say while the reporter enjoys the limelight. There are number of sub editors for each newspaper.
 They assist chief editor in selecting and  sorting the contents. They are   almost like a ‘gate keeper' editing, re-writing stories to fit the space assigned, improve the language, reformatting, objectively presenting each report or story  keeping in mind the general policy of the newspaper. The sub-editor goes through the original and final scripts with a truly informed yet critical and unbiased outlook, giving the  final shape to the story submitted by a reporter. They also help in page layout.

9. Features /Magazine Editor:
A big newspaper or magazine would employ several types of editors. There may be a News Editor, a Features Editor, a Sports Editor, and possibly several sub-editors. They also oversee the layout and appearance of articles, which may include duties such as overseeing artwork, design, photography and sometimes attending photo-shoots. They may occasionally have to negotiate payments with freelance writers and network at industry events.


Feature writer: writes detailed stories or presents commentaries on specific news topics. Feature writing is more descriptive and detailed than news reporting and can cover any topic of general interest.
 They research and analyse facts and draw conclusions on a particular topic. They can cover any topic of public interest like interviews, organising data and evidence, feature story leads etc. Feature writing is more descriptive and detailed than news reporting.

Leader Writer: gives ideas on news topics in the editorial columns of newspapers or magazines and discusses prospects of improvement with trainee writers.


Copyeditor or Proof-reader

A job that involves chasing the commas and checking the facts is a bit like that of a CPA. No one loves you. No one pays any attention to you. But without you, the paper/magazine/book/online feature programmes goes out riddled with typos and errors. If you don't mind cleaning up after others, this is flexible, steady work. It's also one of the last truly democratic institutions in the industry: You take the copy test, and you pass or you fail. Either you know the difference between restrictive and non-restrictive clauses or you don't. You have an edge if you're also knowledgeable about a particular subject, but meticulous attention to detail is the only qualification necessary. Proofreaders compare proofs and edited copy (Written, typed or printed material) to ensure that the final text is complete and accurate, and that the spelling and punctuation are correct before final printing. They mark proofs for corrections, check revised proofs to ensure that the corrections have been made. They must have sound knowledge of spelling, punctuation and grammar should be able to pay particular attention to detail and retain concentration for a long period.


Layout Artists  
In smaller publishing companies, journalists might be expected to lay out pages as well as write them. For a long time, the standard application for layout was Quark XPress. Now Adobe InDesign is gaining in popularity. It's a valuable skill to be able to edit documents in layout applications.


Photographer or Graphic Artist
We know it's not fair to lump these two together, but if you're interested in visual information, you understand the differences between the two. Increasingly, this work is outsourced  to freelancers. Job seekers who need a steady income. Once you have a good portfolio and can pick and choose your assignments, you may decide you prefer the diversity and freedom anyway.

Artist - Besides illustrations, more so in magazines, a special group of artists are the cartographers who specialize in maps and charts to illustrate data. Cartographers are generally geography graduates. This is a growing field as most magazines have begun to rely on illustrations and charts.

Cartoonist - A comical or satirical sketch on political, cultural events is the job of a cartoonist. While established cartoonists are working for some big groups, others are generally freelancers.

Photojournalist - A photojournalist is not a photographer who can write as well as take pictures. He is a photographer who is able to tell a story with pictures.  He/she is a visual reporter. Photo journalists accompany reporters on assignments to take pictures that support a news story, feature or interview. They must know what makes a good news picture; be able to write accurate captions, work well with reporters, be quick and often work under difficult conditions. They must have good knowledge about technical aspects of photography like lighting, speed etc. to take photographs apt for the particular situation.
More than a decade or so ago the economic climate was such that magazines had few opportunities for the work of photojournalists, but during the past few years there has been a trend towards the use of such material.


Editorial Assistant
It used to be a lifetime stigma, stamped somewhere on your forehead for every editor to see; it's now something of a badge of honour. This is now the gateway for those with fire in their belly, the pay-the-bills job for actors taking a break, the catchall job for all the overflow from the copy desk and every other overworked, understaffed department. Editorial and desk assistants now have significantly more responsibility than they did in the past. Some publications rely on editorial assistants for major articles instead of hiring experienced staff writers or freelancers


Work Environment
The work of reporters and correspondents is usually hectic. They work under pressure to meet deadlines and may work under trying conditions. They work while people make loud conversation and amidst the confusion of people constantly on the go. They work even under the curious eyes of onlookers, police, and emergency workers. They handle assignments which may be dangerous.

Erratic Hours
Many journalists work long and irregular hours, with evening and late night work common. An assignment cannot be dropped just because a shift has finished; a journalist must see it through to the end. Often they are called back to work to cover an unexpected development, and they are frequently required to work when other people are not-at night, on weekends, on public holidays. The unusual work hours can make social life difficult. Besides the open-ended work hours, there are also pressures to meet tight deadlines and to ensure the facts presented are accurate. Working hours vary with the employer. Morning newspaper reporters work from late afternoon to midnight. Radio and television reporters work in shifts. Magazine reporters may schedule their work. To meet deadlines they often work late.  

 External

Freelancers: Newspapers cover a wide spectrum of events, issues and areas. People with interest in specific areas contribute occasionally to newspaper features. They often work alone in their own home. They are paid for each piece or article they write.   Because of the nature of magazine writing, many magazine writers work as freelancers. Some have cushy at-large positions, while others may live assignment-to-assignment. Freelance magazine writers who don’t have steady gigs - i.e. stories for a certain section that magazine editors regularly assign to them - can find it stressful to constantly be chasing assignments. Some full-time freelance magazine writers find success pitching stories, but many rely on editors to assign them pieces. And the key to being a top-of-mind writer to editors is producing good, timely work. Because so many freelance magazine writers rely on assignments from editors, many people who get into this field come from full-time jobs at magazines.

Columnists:  A newspaper appoints specialists for regular columns on  general  or specific subjects. They write a regular segment within their particular interest category, e.g. gardening, fashion, food,  politics,  music & dance, theatre, films, art etc. . The columnist usually projects a point of view, and could either be a commentator or a critic. They review developments in special areas they write on and  may contribute to a number of news papers at the same time. Columnists, being assigned a column, have to keep up contributing to the column on a regular basis for which they receive a fixed amount.

Critics: can also be  columnists.  He/she needs to be well read, have adequate knowledge and experience in his respective field. One can be a critic in various fields like film, art, drama etc. Only persons having good knowledge about the particular subject/art can authoritatively write about the subject.

Commentators:  Very prominent personnel, an authority in a field, are invited to write on topical issues or leading articles on a selected subject. Often special commentators are eminent social/political scientists, economists, social workers, authors, etc.
 There are  positive and negative aspects of being Journalists  or Media Persons. 

*  So what’s so great about being  Journalists? 

The Power of the Press
The pay may be lousy, the hours may be long, but even the cub reporter for a small local paper can break very big stories. And this is still a fairly honourable crowd. You'll usually get the credit you deserve for your scoop. Move on up to a bigger job at a more recognized publication and captains of industry and PR people earning three times your salary will actively seek to curry favour. Most journalists and publishers won't openly admit it, but their jobs are ego trips. The power you wield can be immense.
Work with Words
Sometimes it's tedious. Sometimes it's repetitive. But you won't find a lot of jobs out there that allow this much creative expression and diversity, with money as compensation. Working with words—or words with pictures—is stimulating. Even working with people who work with words is stimulating. "This will sound a little corny," says one editor, "but I really think my job is exciting. I've been doing it for a long time, and I still think it's really cool to be on top of the news all the time."

Say What You Mean and Mean What You Say
If you've been told ever since first grade that you have a problem with authority, you're too opinionated, too blunt, and too outspoken; this is the career for you. With the possible exception of sales and promotion, people in these jobs tend to be nonconformist and even downright eccentric at times. They're sceptical and tough, but they're also honest and fair, for the most part. No one minces words or pretties them up for the greater corporate benefit. Of course, earnest beginners and senior management are regularly tempted to try, but as their efforts are usually met with gleeful derision and scorn, they invariably wish they hadn't.

Perks and Advantages

Who could blame people who are trying their best to launch a journalism career when a list of opportunities awaits them? Here are some of the perks and advantages of being a journalist:

1. The opportunity to influence other people’s way of thinking. The biggest privilege that journalists have,  is the opportunity to be a catalyst of social change. How? Since they are given the opportunity to get their thoughts printed, they have the chance to influence a lot of people who will be reading it. This may sound petty to some but real journalists consider this as a very big opportunity to change the society that is why they are doing everything to be responsible for their writing.

2. Getting a dose of fame. The computer keyboard these days is indeed a mighty weapon to be successful. People,  who, given the privilege to hold it and use it are considered lucky because they have the chance to gain popularity for writing stories that could create an impact to the society. Once this impact has been acknowledged by prominent people in government and in the society in general, he or she will get a dose of fame right away. What makes it all worthwhile is the by-line. Everyone else may only get to be famous for 15 minutes, but reporters get their name and, increasingly, their faces out there all the time. Now a number of them have graduate degrees in journalism or communications. But the profession is one of a dwindling number to embrace people with a well-rounded, liberal arts degree. Glamour quotient: very high. Work quotient: even higher.

3. Experiencing things one has never experienced before. A career in journalism opens the doors and windows to a different worlds  a person has never experience before. These may include travelling to the most beautiful places for free and meeting people from all walks of life. These may also include getting special treatments from people from different sectors of the society.

4. Experience freedom through writing. People in other fields are restricted to do the things other than their job requires. In journalism, while there are minor restrictions, this doesn’t affect the fact that they have better chances of relishing their freedom since they can always write about things without the fear of being questioned in doing so.

So what’s to hate about  being  Journalists?

Sheer Hard Work
While it can be glamorous or prestigious, in reality it is hard work, learning on the run, handling the pressure of deadlines and not knowing what your working day will be like from one day to the next.

Holier Than Thou
Thou refers to anyone unfortunate enough to work on the business side, in television, or in Public Relations. In fact, thou probably includes any human not currently filing from a war zone or writing a blistering exposé of corporate malfeasance. Think of the worst snobs you know. Journalists and the lonely few still publishing worthy books are much worse than that.  American author  David Eisenhower once said, “Journalists are an interesting bunch, but nowhere near as interesting as they think they are.” How high is your moral superiority quotient? It needs to be very high to survive in this crowd.

Faster! Faster!
The daily deadlines for newspapers are beginning to look positively leisured and calm compared to the exigencies of online media. Television news upped the deadline ante years ago and radio and wire reporters have always had to write faster than they think, but now even “in-depth analysis” is done in 25 words—or 25 seconds—or less. If you like to reflect before putting pen to paper and you don’t work well under pressure, even book publishing may be a bit too revved up for you these days.

Those Who Can, Do…
…Those who can't, go into journalism and publishing. Chroniclers are by definition the ones who stand on the sidelines of life and observe. With the passage of time what they chronicle becomes history, but they are not the actual players. Sooner or later everyone in this industry, even the publisher, has to come to grips with the fact that he or she is not the one who matters in the story or book or show. Sportswriters usually can't play the games they cover; finance writers typically can't make killings in the market.


ADMINISTRATION

Publisher
This is the business side of the industry—the world of money first, words second. Publishers make sure that enough advertisements are coming in, that enough people are buying or clicking to keep the editorial wheels turning.
This is a thankless job, mostly because you get none of the credit and all of the blame. But it also offers a good deal of satisfaction to those who manage to turn a profit or rescue a failing venture. And amidst all the upheaval and change in the industry right now, publishers enjoy increasing amounts of leverage in editorial direction and development.

 ADVERTISING & MARKETING

Ad Sales
Folks in these careers sell space (in the newspaper or magazine—or on the website—they work for) to anyone willing to pay, from local merchants to foreign tourist boards, to finance editorial operations. The sales force makes cold calls, follows up on leads, and takes clients out for nice dinners and rounds of golf.
This is discouraging and difficult work—only the most zealous survive and move up to the less-demanding plateaus of publishing. It's one of the only areas in this business where you don't need a college degree for an entry-level position; enthusiasm and the ability to persuade most of the people most of the time are the only musts.

Sales Representatives
This is known in book publishing as being in the field. You trundle around to bookstores, colleges, and any other possible sales outlets for your wares. If you're lucky, you follow in the well-worn path of cordial relations established by your predecessors. The less fortunate find that their best orders are snatched up by competitors, and they spend all their time cultivating new and non-paying customers. It's usually a three-year stint, and if you survive, you'll be welcomed back to headquarters and given a less difficult desk job. Anyone who has endured this rite of passage swears by it. "It's the only way to really know the customer," says one. "You can read all of the [marketing] data you want, but being in the field is what really matters."

Marketing and Promotion
This job varies from one segment of the industry to another. In magazines and newspapers the marketing staff's job is to get the publication into as many hands as possible. It may involve developing new subscription programs or checking out newsstands. In the book world, it may involve arranging book tours for your hot author. In the Internet world, it probably involves trying to get as many visitors as possible to your website. Despite grumbling from the hard-core editors, this job is increasingly important to the success of publishing ventures in all segments of the industry.
********

MAGAZINES/PERIODICALS

Periodical publishing includes two main areas - consumer press and business press. This is a multibillion-dollar industry that expands each year, with top publishers focussing on  niche publications  with special magazines  published on health, nutrition, travel, golf, and such are a growing presence, too—they've been thriving for the past 20 years and are slated for even more impressive growth. Magazines may be produced weekly, monthly or bi-monthly, with journalists working to tight deadlines to ensure that production schedules are met.
The structure in a magazine publishing house is almost the same as that of a magazine/supplement  in a newspaper. The nature of their work  is very similar to  those in newspaper journalism.   

 Magazine Editor

When you flip through the first pages of a magazine, before you hit the table of contents (or “toc” in industry parlance), you’ll come across the masthead. This list of names and titles includes, among others, the editors who put that publication together. And, while much of a Magazine Editor’s job, deals with editing stories.
One of the biggest differences between what a magazine editor does and what a book editor does,  has to do with the type of content they’re working with. Magazines come out, usually, on a weekly or monthly basis, so editors at magazines work on more stories in a shorter period of time. Magazine Editors are also more involved in coming up with story ideas and shaping specific sections of their magazine. They are not, as book editors are, sifting through material looking for good things to publish.

Overseeing a Section

If you look closely at any magazine, you’ll notice that there are recurring sections and specific kinds of stories that run in that magazine. Editors determine the look and feel of these sections. Just as editors at newspapers work on specific sections of the paper, magazine editors also specialize. Magazines are generally (though not always) broken down into three sections: the front-of-the-book (or FOB); the feature well; and the back-of-the-book (BOB). Generally, the FOB caters to smaller, newsier stories, while the well contains the longer stories and the BOB has a mix of recurring columns and shorter stories.
Often Magazine Editors will work on a specific section of a magazine coming up with story ideas, finding good writers and, sometimes, writing the stories themselves. Magazine Editors are therefore major idea generators as well as occasional writers and traditional editors.


Finding Magazine Stories

Magazine stories usually come about in one of three ways: A writer comes to an editor with an idea (or “pitches” him), an editor approaches a writer with an idea, or the idea is born in an editorial meeting. Editorial meetings are essentially brainstorming sessions that most editorial staffs hold. During these meetings ideas are batted around and, often, group discussions will help flesh out and focus general ideas.

What Defines a Magazine Story?


Although there is a lot of overlap between stories that run in newspapers and magazines, the big difference between magazine content and newspaper content is the time devoted to them. For the most part, newspapers work on daily deadlines and therefore newspaper stories are more driven by things developing moment-to-moment and day-to-day. Because magazines plan their content weeks and months in advance, they can’t report on breaking news the way newspapers - which get printed every day .That said, there are exceptions. Some newspapers, for example, will put reporters on a single story for many months and then run a series about it, or a long magazine-style story. But, like newspaper stories, all magazine stories need hooks.

Finding a Hook

Hooks come in all shapes and sizes or, more specifically, some are obvious and some less so. Hooks are the piece of a story that makes it relevant right now. Although there are stories that are considered “evergreen” - i.e. they have perennial relevance - the majority of magazine stories (like newspaper stories) need a hook. If you work at, say, Entertainment Weekly, you will usually work on stories about an actor or a musician when they have a current project coming out. So the hook of the story - the reason you’re writing a piece at that moment in time - is because he’s about to release a new movie. An evergreen piece, however, might be a summer movie round-up. Every summer EW might do a rundown of what the big movies are in theatres because the idea addresses new content every year.

Magazine writers: are, in essence, journalists. The kind of journalism that magazine writers  are involved in  can vary widely from what a journalist working on a daily newspaper would produce. Generally, magazine writers do more feature-oriented pieces. Some magazine writers focus on smaller stories, while others produce long-form, or narrative, pieces.
Job  Profile
Full-time positions as magazine writers are some of the most coveted in the print media world. Some lucky - and of course talented - magazine writers work   as staff writers. Staff writers usually work in the office and have a more 9-to-5 schedule. Other magazine writers have official affiliations with magazines and may have "at large" titles - i.e. writer-at-large or editor-at-large - which means they usually get assigned a certain number of stories for a set fee. At-large positions often require no time in the office.

Employment Avenues

The opportunities for journalists are endless and at the same time the job has become more challenging, as the new world is proving the adage that "the pen (and the camera) is mightier than the sword."
Journalists trained and interested in the print medium have job opportunities with Newspaper groups of the English/Vernacular medium, News agencies, News Bureaus, Press Trust of India, English/Vernacular magazines and journals, Indian Information Service (Group A) of the government, Directorates of publicity. Many journalists are free lancers.

Remuneration

The wages differ in newspaper groups and magazines.  Salaries can vary from place to place and time to time. You can expect to start off with a salary of Rs.6000-Rs. 10000 as a trainee. As a reporter, you can expect to make Rs.12000 - Rs.18000. Editors draw a salary of Rs.20,000-Rs.35,000 besides Perks like housing and travelling concessions are also provided. Private sector even offers higher remuneration including lucrative various fringe benefits. However salaries offered depend on the company one is working with. Field journalists are given travel and stay expenses as well as allowances are additional with all pay packets.

The minimum salary according to  Government directives has to be Rs. 5500 to 9000 for reporters, and senior reporters, Rs. 6500 to 10500 for chief reporters and sub-editors. Editors get Rs. 7500 to 12000. Travel and stay expenses as well as allowances are additional with all pay packets.
Freelancers are paid for each piece of work they submit. They do can earn well, depending upon the nature and extension of their business. Journalist with convergence skills may earn anything between 20,000 - 1 lakh a month.
Newspaper and Magazine publishers scales are as follows :-
* Managing Editor , Rs. 25000 to Rs. 35000 per month
* Senior Content Writer/Editor/Senior Editor, Rs. 15,000 to 25,000 per month

Women in journalism

Women are increasingly coming to the fore in journalism. They hold permanent positions in newspaper and magazine offices. Journalism in all its branches provides the uncommon opportunity of doing work at home without being tied down to any one employer. During periods of enforced inactivity between jobs or at times of one's own convenience, it is possible to do a wide variety of writing, research, editing, design and graphics job work either on assignment or in reasonable anticipation of a customer.
IIMC, New Delhi
JNU new campus, Aruna Asif Ali Marg, New Delhi
Phone No - 91-011-26109268/60940/60
Email: pbapaiah@yahoo.com
Courses Offered: Post-graduate Diploma in Journalism (English and Hindi), Radio & Television Journalism and Advertising & Public Relations.

Symbiosis Institute of Mass Communication, Pune
Senapati Bapat Road, Pune 411 004
Phone No - 020 - 25652303 / 25660972
Website: www.simc.edu
Courses Offered: MBA in Communication Management (Advertising, Public Relations. Masters in Mass Communication (Journalism and T.V and Radio Production)
Mudra Institute of Communications, Ahmedabad
Shela, Ahmedabad (380058)
Phone No - 2717-237946-51
E-mail: admissions@mica.ac.in
Courses Offered: Executive Diploma Programme in Media Management. Certificate Programme in Managing Integrated Media, Retail Communications, Crafting Creative Comm and Visual Merchandising. Post Graduate Programme in Communications Management and Entrepreneurship (PGP CME)
AJ Kidwai Mass Comm Research Centre, Jamia, New Delhi
Jamia Millia Islamia, Jamia Nagar, New Delhi
Phone No - +91(11)26981717
Courses Offered: Ph.D and M.A. in Mass Communication. Post Graduate Diploma in Development Communication, Journalism and Broadcast System Maintenance.
Indian Institute of Journalism and New Media, Bangalore
HRBR Layout 3rd Block, Kalyananagar Post Bangalore 560 043
Pone No - 91-80-28437907 / 7903
E-mail: admin@iijnm.org
Courses Offered: The Post-graduate programmes offer courses on Reporting and Writing for Radio and Television, Ethical and Legal Issues in Journalism, Advanced Media Concentration and Business and Financial Reporting.
Xavier Institute of Communication, Mumbai
Mumbai, Maharashtra- 400 001
Phone No - (91-22) 262 1366/1639/2877
Website: www.xaviercomm.org
Courses Offered: Journalism & Mass Communication, Public Relations & Corporate Communications, Advertising & Marketing, Digital Animation and Television & Video Production.
Asian College of Journalism, Chennai
Kasturi Centre, 124, Wallajah Road, Chennai - 600002
Phone No - 91-44-28418254/55, 28526227/49
Email: asian_media@vsnl.com
Courses Offered: The Masters Degree course includes Reporting, Writing, and Editing, Modern Issues in Journalism, History of the Media, Law of Media.
Film and Television Institute of India, Pune
Law College Road, Pune
Phone No - 91 - 020- 25431817 / 25433016 / 25430017
Email: tutorial_sec@ftiindia.com
Courses Offered: Direction, Acting, Cinematography, Art Direction and Production Design, Audiography, Animation and Computer Graphics, Editing, Feature Film Screenplay Writing.

Manorama School of Communication, Kottayam
PB No: 229, Kottayam, Kerala
Phone No - +91-481-2300851
Website: www.manoramajschool.com
Courses Offered: Post Graduate Diploma in Journalism.
Times School of Journalism, New Delhi
Times Centre for Media Studies, Darya Ganj, New Delhi
Courses Offered: Post Graduate Diploma in Journalism


Thursday, June 23, 2011

Plan A Nutritious Diet


The sedentary lifestyle coupled with immeasurable stress, strain and tensions of all kinds have given rise to a wide range of ailments and maladies.  Poor eating habits and inadequate food intake are a major cause of lot of diseases. Diet plays a very crucial role in the health and well being of people and animals. A good and balanced diet improves the quality of life to a great extent.  Nutrition and dietetics are related to this food and nutrition aspect of life. This field finds application in medicine, veterinary, agriculture and public health.

The  Difference

Dieticians  advise people on nutrition-related matters, they  are  qualified  to modify diets in order to treat various ailments  that require  special diets, or advise  on general diet and eating habits  and modify eating patterns of overweight people, listing the nutritional supplements to include in the diet and drawing up a personalised food plan to ensure that individual dietary requirements are met, all this to maintain all round health.  Other important tasks undertaken by the dietician are:
Meal Planning i.e.  deciding what foods should be eaten and in what quantities and Administration, which involves looking into the day-to-day functioning of an organisation's dining facilities.

Nutritionists include  nutrition scientists and advisers.  They study effect of a variety of foods on an individual in terms of metabolism and the long-term physical results. They work with both normal people as well as referrals from medical practitioners. Their work has two aspects:
Prevention of illnesses such as obesity, malnutrition or hereditary disorders and Rehabilitation - helping patients to cope with their new life and showing them how to maximise the benefits of the treatment.
Both  these professionals  have the knowledge of chemistry and nutritional value of foods and their preparation; they develop new uses of food, advise patients in a clinic regarding their diet, serve as consultants to public health teams, supervise the serving of food in industrial cafeterias or hospitals, assist individuals or groups in dietary education and teach nursing schools, colleges and universities.

 Other Work  Areas
Institutional Food Administration: This deals with food administration in hotels, hospitals, colleges, industrial plants, armed forces and so on. Work involves estimation and purchase of food supplies and equipment; receiving, checking and taking inventories of provisions; supervision of the chef and other kitchen hands to ensure that food is properly cooked and served; and menu planning.

Therapeutic Nutrition: You'll work mainly in hospitals or private clinics. With a little help from the doctor you'll draw up special menus for patients suffering from diabetes, ulcers, heart disease, tuberculosis, etc. The menu is first discussed with both the physician and the patient, to explain the purpose of the diet, discover food preferences and prepare the patient for continuing the diet at home. The point is to prepare a daily meal pattern that combines the patient's food habits with remedial needs. You'll also keep records of patients-responses to new diets.

Clinical Dietetics: differs slightly from therapeutic nutrition, in that it concerns patients who are not hospitalised, but are referred to the clinic by a physician. They include expectant mothers, and people suffering from obesity or other nutritional problems who are taught to understand and use diet effectively

Public Health Nutrition: involves working with para-medics in rural and semi-urban areas for giving advice and guidance to expectant mothers for pre-natal and post-natal care with regard to diet and hygiene.

Community Nutrition: is a part of the Government Health Scheme which handles the nutritional needs and shortcoming of the concerned.

Food Technology: is widely applied in the food industry, where nutritionists are employed at various levels in the development, manufacture and making of food products.

Qualifications
Those aspiring for a career in Nutrition and Dietetics should have a preliminary knowledge in biology, biochemistry, and physiology as well as the sociological and psychological dimensions of human nutrition.
A dietician should preferably complete the three year B.Sc (Food Science and Nutrition) course and then  the  two year  M.Sc (Nutrition), course  after graduation. Preferable fields of graduation before doing these  courses are  Microbiology, Chemistry, Home Science, Medicine, Hotel Management or Catering Technology.

Eligibility:
    * Postgraduate diploma in Dietetics and Public Health Nutrition (DDPHN) requires B.Sc. in Home Science (10+2+3 scheme) from a recognised university, with 50 per cent marks in the aggregate and 50 per cent or above marks in the aggregate in foods and nutrition, physiology and biochemistry. Selection is based on merit and three months internship is compulsory.
    * For M.Sc. Home Science (Food and Nutrition) the requirement is same as DDPHN and 55% marks aggregate in foods and nutrition, food science, biochemistry, nutrition and the family, in the Honours course, in the Pass course, food science, biochemistry and nutrition and dietetics. After Post graduation, you can pursue a   three  year PhD course and research on food and nutrition.
Fresh dieticians usually undergo training for one year in the Food & Beverages department of the hospital. After 5-10 years of experience, dieticians usually become consultants and run the dietetics department.

Training
It is a mixture of theory and practice. Academic subjects studied include human nutrition and dietetics, food and catering studies, sociology and psychology, biochemistry physiology, biochemistry, physiology, microbiology and medicine. Just as important, you will acquire interviewing and communication skills, and study management to equip you for the responsibility you will have as a qualifieddietician.

Prospects
There are ample opportunities for nutritionists and dieticians in hospitals, health and recreation clubs, canteens,  schools, colleges, Research Institutions, Pharmaceutical Firms, Food Manufacturing Companies government agencies, and clinics etc. Students can also make career in research field especially in the biomedical and nutritional biochemistry fields as well as  in business-related opportunities in sales, marketing, customer service, employee wellness, human resources and general management.

Remuneration
Nutritionists & Dieticians are associated with richer section of the society. Hence there is no limitation to earnings. One who works in private hospitals as trainee may get starting salary of Rs.5000 per month and after gaining one year or more experience the salary may go up to Rs.10,000. Professionals working in research field, teaching or in food manufacturing units earn handsome salary along with other perks and benefits. However, Consultant dieticians in private practice earn much more depending on their skills and reputation.

 Study Here

1.  Goa College Of Home Science
Dayanand Bandodkar Road, Opposite Parade Ground
Campal, Panjim - Goa, 403 001
Tel.: 0832 - 2227603
E-mail: College: principalgchs@rediffmail.com

2. St. Xavier's College,  Mapusa, Goa (IGNOU Course )
Tel: (0832)-2262356/ 2250705

3. Nirmala Niketan College of Home Science
 49, New Marine Lines, Mumbai- 400 020
Phone: 022-22076503 Fax: 22003217
Email: nnchsc@mtnl.net.in  /  info@nirmalaniketan.com

4. Sophia Shree B.K. Somani Polytechnic
Bhulabhai Desai Road
Mumbai - 400 026 INDIA
Telephone: 022- 2351 3157, 2351 4147
Fax: 022- 2351 5596
Website: www.sophiacampus.com

5. SNDT Women's University,
Mumbai Church Gate Campus
Nathibai Thavkersey Road, New Marine Lines, Mumbai, 400020
Tel Nos. (022)22031879/ 22032159/ 22032328/ 22032025, FAX: 22018226
Mumbai JUHU Campus
Sir Vithaldas Vidyavihar, JUHU Road, Santacruz (West), Mumbai 400049
Tel: (022)26608493/ 26608462/ 26604164/ 26606648/ 126603961, FAX: 2660 4759

Pune Campus
Maharshi Karve Vidyavihar, Karve Road, Pune 411038
Tel No. (020) - 2542 678/ 25432097 FAX: 2544 7336
Website: http://www.sndthsc.com
Emails: principal@sndthsc.com cmc@sndthsc.com enquiry@sndthsc.com

6. University of Mumbai
M.G. Road, Fort
Mumbai-400 032
Fort Campus: (022)2265 2819 / 2265 2825
Kalina Campus: (022) 2652 6091 / 2652 6388.
Website: http://www.mu.ac.in/

Make Someone Feel Beautiful

If you had been following this profession in the time of the ancient Greeks, your task would have been both simpler but also more complex. Queen Cleopatra, used blue eye shadow made from ground lapis lazuli stones for her upper eyelids and malachite for her lower ones. She darkened her eyebrows and eyelashes with kohl - fine powdered lead sulphide mixed with sheep's fat - and made her lips and cheeks red with the aid of red ochre (iron stained clay). Her palms were painted with henna to give them a youthful pink glow.
Henna, made from Egyptian privet, was also used by women as a nail varnish after it was thickened with catech - a tannin-containing substance from the wood, bark or fruit of trees such as the acacia.
In ancient Greece, white faces were deemed to be more beautiful than rouged cheeks. So women smeared ceruse - white lead mixed with fat, oil or egg white - on their faces.
 The women from both these eras got ill from the lead poisoning and sometimes died. A common 17th century rouge ingredient and freckle remover was mercuric chloride, a poison so deadly that one gram can cause death.

 Today’s Scenario
Beauty has been a concern of men and women since ages. Today’s hectic lifestyles leaves us with very little time for personal grooming than we had before. This has caused people - essentially women - to turn increasingly to professionals for treatment to give them that 'manicured' look. Moreover, as a larger number of women begin to work outside their homes, the need to appear well groomed and attractive has assumed greater importance. And, modern-day chemists have ensured that make-up is no longer fatal.

Whose Line?
Earlier, this career was considered appropriate only for those with limited financial resources, schooling and social status. Today, however, this field attracts entrants from all strata of class and education. Now, as consciousness of the appearance grows, more and more men are coming in as both providers and seekers of beauty care. Men are becoming beauty conscious in recent times, so even men can take it up as a career.
 Success in this field has no relationship to the age or gender of the practitioner.

Qualified Personnel
Today's beauty and health therapist is a highly qualified professional, using a battery of electronic equipment and highly specialised techniques for both face and body. There are strict rules concerning hygiene and clinical procedures.

General Eligibility& Curriculum

Academic qualification is not a must for the beautician course, but there are institutes, which offer admission with preference for those who have passed their Std X, Std XII or graduation etc., depending on the institute. The course depends on institutions that have a 1-year course as well as crash courses for two, four or six months. You also get a degree certificate. Some institutions also offer placement jobs on successful completion of the course.

 Syllabi
In this syllabus a candidate is taught to groom and take care of different body parts like face, hands, legs, skin, nails, body care, make-up, facials, massage and diet. Students are educated in a variety of scientific and business subjects such as chemistry, sanitation, hygiene and sales. Prospective beauticians may also choose to participate in an apprenticeship program that combines classroom and on-the-job training. Hairdressing includes treatment of the hair, as well as styling and cuttings. The entire course trains aspiring beauticians to efficiently manage and advise their clients on the correct way of hair care and styling as well as self-grooming to enhance one’s personality.  

 Eligibility
To get a Bachelor's degree in Cosmetic Technology, one needs to complete Std XII. Courses undertaken to pursue careers as manicurist (care of hands and fingernails), electrologist and aesthetician are usually of much shorter duration. However, one is required to undertake apprenticeship, which might last for about two to three years.

1. Educational Qualification (Medical Professional)
(a) Pass in Senior Secondary Examination (10+2) or equivalent recognized
examination in medical stream. There is no restriction with regard to the marks secured in Senior Secondary Examination or subjects studied.
2. Age
There is no restriction with regard to the age of the candidate or marks secured in Senior Secondary Examination or subjects studied.

Process to be a Cosmetologist (Medical Professional)
To be a Cosmetologists /Dermatologist one has to follow the below given steps:-

Step 1
To be a Medical Cosmetologist or Cosmetic Dermatologist one needs to have an MBBS as his first step towards this profession.

Step 2
After getting MBBS done one need to have Post graduate degree in Dermatology (MD or diploma/DNB).
Process to be a Cosmetologist (Non- Medical Professional)
Non-Medical Cosmetologist doesn’t need any professional qualifications. Those who have a keen interest in beauty care can enter the field after completing schooling at a minimum age of 16 years.

The Job
Although tastes and trends in beauty keep changing, the basic job of a beautician remains the same. Beauticians are responsible for making their clients whether male or female look attractive. The tedious and time-consuming process of working towards looking good is no longer the privilege of the rich and famous. Just look around yourself and you will find the fashion/beauty conscious inhabitants of Indian cities and towns, making a beeline for the beauty parlours in order improve their appearances. Beauticians take great risks by altering their clients' -appearances. Risky, because the smallest of step can mar an individual's beauty and charm.
Tasks include:
As a beautician, one has a whole range of specialisations to choose from: beauty therapy, hair styling, make-up, massage, facials, manicure, pedicure, electrolysis, herbal beauty care, etc.
* Cosmetology - care and treatment of skin, hair, face and body and covers diet and exercise as well.
* Assessment and treatment of skin and body problems.
* Slimming treatments in conjunction with a recommended doctor's diet.
* Cosmetic sales.
* Application of specialised make-up techniques.
* Manicure and pedicure.
* The application of a variety of electrical equipment and specialised massage techniques such as reflexology, aromatherapy and manual lymph drainage.

Nature of Work
A Hairstylist: specializes in the cutting, colouring, chemical treating, and styling of hair, as well as doing permanent waves, foils and other special treatments. Hair dressers often work with both males and females and may have a regular clientele that they work for on a recurring basis. Product sales are often an important responsibility for hair stylists. Some hairdressers also manage the scheduling and finances of the salon, taking appointments and managing income. Hairdressers may also shampoo their clients’ hair and work to maintain the workplace by sweeping and cleaning. Some salons employ shampoo technicians as well. Shampooers are often trained and paid less than hairdressers and are responsible for washing clients hair and maintaining a clean workplace.

Manicurists & Pedicurists : Specialize in the care of hands and feet. You could become a nail technician or manicurist and pedicurist . They groom and clip cuticles, shape and paint nails, and do all manner of nail art and artificial nails. As a pedicurist, you do nail care and skin care on the feet.
Manicurists: They provide nail care by shaping, colouring, and embellishing fingernails and toenails. They regularly apply acrylic or gels nails for clients as well as perform massage and skin care for hands and feet. They are commonly responsible for the same salon maintenance as hairdressers, with sanitation of the workplace and tools being of the utmost importance. To reduce exposure to product chemicals, manicurists work in well-ventilated buildings and wear face masks.

Estheticians: practice skin care and perform services such as facials, hair removal, microdermabrasion, and body wraps. They may work in beauty salons, health spas, or doctor's offices. Those Estheticians that work in medical settings may provide more intensive skin treatments, such as deep chemical peels.

Make-up artists may work in retail shops, spas and salons, or in the television and entertainment industry. Those working in retail and salons often try to sell products by demonstration proper application to potential clients. Those in the entertainment field often prepare clients for movie and television appearances. Some make-up artists work for individual clients and may travel to meet client needs.

Fitness & Exercise: is an up and coming area that covers everything from health clubs, yoga, aerobics to workout gyms.


Skin Care Cosmetology: Aesthetician
This skin care specialist does facials, moisturizing and cleansing treatments, makeup, body wraps, treatment of rough spots on the skin and hair removal. You usually have to get special licensing to do electrolysis, laser hair removal, or medical aesthetician work.


Prospects
To begin with, you can and should serve in a reputed beauty parlour to hone your skills and gather adequate experience. During the next phase you could mobilize some capital and start a beauty parlour of your own.
As the years pass by, you could blossom into a beauty expert/consultant for posh hotels; become a beauty columnist for newspapers and magazines or websites.
Yet another possible option could be imparting of beauty skills and methods to young aspiring beauticians.
You could work with fashion photographers who prepare portfolios for aspiring models, work full time/ freelance for modelling and /or advertising agencies.
If you are able to outshine others and become an expert in your field, you could find a foothold in the tinsel towns of the world:

Hours
Many beauticians work part-time schedules. Evenings, lunch hours, and weekends are often the busiest work times for beauticians to accommodate clients. Almost half of the beauticians in the country are self-employed and either owns a salon or rent space in a salon or spa.

Personal Skills: include professional expertise, a pleasing, well-groomed personality, gentleness, dexterity, an eye for fashion, readiness to work with your hands, loads of stamina and a strong back (you may have to stand for long hours at a stretch), conversational ease and the knack of making your clients feel special and comfortable. You must create a soothing and relaxing atmosphere while maintaining high standards of efficiency, patience to deal with people, good health, cleanliness and hygiene — nothing can be more off-putting to a client than a hurried, slap-dash or sloppy job and a business temperament. Also make sure you don’t suffer from an allergic or asthmatic condition (the fumes, dyes and chemicals you’ll inhale and handle could trigger off an attack).
Competencies expected:An eye for aesthetic detail; A high degree of creativity and innovation; Technical ease with hairdressing equipment like razors, scissors, hair irons, blow driers, etc.;Expertise and finesse in styling, colouring and chemical treatments are needed; Personal fitness must be your forte as your arms and fingers will be constantly in use and you will need to be in standing position for 8 to 12 hours at a stretch; A well groomed out pleasing personality.

Remuneration
A trained fresher can get a monthly salary of Rs 5,000 to 7,000. If you join an international training brand, you can start at Rs 15,000. You could earn more with experience and there are always chances that customers who like your work can tip you heavily. Those with three to five years of experience can make Rs 50,000-plus. A make-up professional in an advertising campaign may easily demand and get something between Rs.2,000-3,000 for a day's work while earnings skyrocket if the work is undertaken as a part of a modelling assignment. Work experience and reputation go a long way in determining the level of service-price. For the people with sound experience, sky is the only limit.

Courses
* Diploma Course in Beauty Culture & Hair Dressing Std XII 1 year
*Beauty Culture & Hair Dressing Std XII 2 years
*Diploma in Beautician Std XII 5 months
* Diploma in Hair Dressing Std XII 3 months

*Diploma in Cosmetology Std XII 5 months
*Certification Course in General Aesthetics [Facial Machine Treatment] Std XII 3 weeks
*Advanced Makeup Course Std XII 4 weeks
* Basic Body Massage Course Std XII 4 weeks
*Basic Manicure and Pedicure Course Std XII 4 weeks
* Aromatherapy Course Std XII 4 weeks

Study Here:

Akbar Peerbhoy Girls Polytechnic, ,Anjuman Islam Campus, Opp V T Station, Nxt To TOI Bldg, 92D N Rd, Fort, Mumbai – 400001
Tel: +(91)-(22)-22621745

Lakme Training Academy
1st Floor, Shreeniwas House, Behind Bombay Gmykhana, H Somani Road, Fort, Mumbai - 400001
Tel : +(91)-(22)-39832748 Mobile: +(91)-9321506404, 9322886448

British Institutes
359 3rd Flr Uco Bank Bldg, Hutatma Chowk, Dr D N Road, Fountain, Mumbai – 400023
Tel: +(91)-(22)-22029542 +(91)-(22)-22836996
Jawed Habib Professional Institute
10/A, Grd Floor, Kant Mansion, Behind Chitra Cinema, Near Rose Hotel, Madhavdas Pasta Lane, Dadar East, Mumbai - 400014
Tel:+(91)-(22)-64207273 +(91)-9821350882, 9819309736

Schnell Hans Beauty Schools & Salons
1st Floor Shoeb Manzil, Near Otters Club, New Kant Wadi Road, Bandra West, Mumbai - 400050
Tel: +(91)-(22)-22999562, 26418875, 23612919, 26418906

Schnell Hans Beauty School & Saloons 1st Floor, Matru Ashish Building, August Kranti Marg, Mumbai, Maharashtra 400036 Tel : 022 23612919




Why not process food?


When you  return hungry  and  tired  from college  or work, the last thing you want to do is  cook a quick snack  or dinner.  All you feel like  doing is  propping your feet  in front of the television  and relaxing. Well, that will relieve you of tiredness, but how will  you relieve your hunger pangs without  cooking?  Here’s where processed foods like  ready- to- eat- snacks or dinners  come to your rescue. Its flavour is preserved  for at least  six months  from the date  the product was  bottled, packed  or canned.
 What is it?  
Food processing is a branch of food science, that uses a set of methods and techniques to transform raw ingredients into food for the consumption of humans and animals. In the late 20th century, products such as dried instant soups, reconstituted fruits and juices, and self cooking meals were developed for the convenience of changing lifestyles.
Processing of food leads to preservation of food, enhances its flavour and reduces the toxins in the food product. Long voyages would not be possible, and military campaigns would be more difficult and expensive to execute without food processing.
Modern food processing techniques have led to the feasibility of supermarkets. Extra nutrients can be added while processing the food, so that the processed food lasts longer.   

Indian Scenario 
The food processing industry is still at its nascent stage in India. It thus provides ample employment opportunities as  it gains momentum in the consumer food industry, which includes pasta, breads, cakes, pastries, corn flakes, ready to eat and ready to cook products, cocoa products, biscuits, soft drinks, beer, alcohol beverages, mineral and packaged water and segment of consumer foods is seeing an upward trend.
Options
Food processing companies, Food research laboratories, food wholesalers, Hospitals, Catering establishments,  Retailers,  Restaurants etc., provide employment to people who have obtained  degrees in Home Science and specializations in Food Technology, Nutrition or Food Services Management, or Diplomas in Dietetics, Applied Nutrition, Food Science And Preservation, Dietetics or Food And Nutrition can also be employed in this industry. Bacteriologist, toxicologists and those trained in packaging technology, organic chemistry, biochemistry and analytical chemistry can find opening food technology laboratories or in quality control departments. Self-employment opportunities exist  through dynamic delivery networks. 

Job Prospects
Private sector companies have been the key players in the food sector and even companies like ITC are now moving into the sector.
Some other back-end jobs in this industry are: Bakers,  Meat, poultry, trimmers, and fish cutters,  Slaughterers and meat packers,  Food batch makers,  Food cooking machine operators and tenders, Food and tobacco roasting, baking and drying machine operators and tenders  Reputed and large  companies  in  India are:   * ITC Ltd. * Parle Products Pvt. Ltd. * Agro Tech Foods * Amul * Perfetti (India) Ltd. * Cadbury (India) Ltd. *PepsiCo (India) Holdings * Nestle India Pvt. Ltd.  * Britannia Industries Ltd. * Hindustan Lever Ltd. * Milkfood * MTR foods Ltd. * Godrej Industries  Ltd. * Gits Food Products Pvt. Ltd. * Dabur India Ltd.

Required Personnel
Food technologists, technicians, bio technologists and engineers are required in this industry for the practical application of the principles of many disciplines of science in the manufacturing or production, preservation and packaging, processing and canning of various food products. All this needs preparation of raw materials for processing which involves selection, or cleaning of the raw material, followed by the actual processing, which could be chopping, blanching, crushing, mixing or even cooking of the food item, the addition of preservatives and the final packaging along with keep in hygiene and maintaining quality of products. Industrial Production Managers are required to control the operation of the manufacturing plants. Marketing and Sales Personnel are required for sales promotion and marketing.

Specialisations 

   * Food technologists: can specialize in any of the many fields of food processing such as sugar alcohol, bakery, oil, fruits and vegetables etc. one can do Ph.D in food technology or biotechnology or food preservation. They determine whether a particular process is being performed in a certain specified way or not. They devise new ways, while improving the older ones for preserving, conserving and processing food. They have to check for the contamination, adulteration and controlling the nutritional value of food products to be processed. They also  determine  the quality of  raw materials used in the plants aw well as the food to be dispatched to the market. They also look after the storage conditions and hygiene.
Food technologists work in research laboratories or on production lines to develop new products, test current ones, and control the overall food quality.  But they work mainly in hotels, food industries, quality control, hospitals, packaging, industries, distilleries, soft drink factories and rice mills,  manufacturing industries by using their expertise in monitoring the storage, processing, hygiene temperatures and experimenting etc.
   * Organic Chemists: They advise on the methods by which the raw materials have to be converted into processed food.
    * Biochemists: They suggest improvements in flavor, texture, storage and quality.
    * Analytical Chemists: They analyze food products to maintain quality.
    * Home Economists: They are in a way expert in dietetics and nutrition. They test the food and recipes according to the directions on the containers.
    * Engineers: Chemical, Mechanical, Industrial, Electrical, Agricultural and Civil engineers are also required for planning, designing, improving and maintaining the processing systems.
    * Research Scientists: They carry on experiments regarding improvement in yield, flavour, nutritive value and general acceptability of the packaged food.
    * Managers and accountants: They manage administration and the finances apart from supervising the processing work.

Remuneration

Earnings vary by industry, skill, geographic region, and educational level. At the entry level the food technologists can earn around Rs.5000 to Rs.8000 per month. Those who have an experience of around five years can draw a salary in the range of Rs.10000 to Rs.15000 per month. And those who have worked for 15 years can earn up to Rs.30000 per month.

Eligibility           

Some universities in India offer  graduate and  post  graduate degree courses in food technology and food science. There are institutes offering postgraduate courses in specialized aspects of food processing.
Admission for under graduate courses in food technology, food science and home science is open for candidates with PCM or PCB at 10+2 level.
For admission in M.Sc / Management, the  eligibility criterion is B.Sc.
Home Science graduates or higher degrees in Dietetics / Nutrition and Hotel Management graduates (food & beverage) can work as a team in food production industries, marketing, preservation and so on. This is why graduates in Home Science or Nutrition have a wide range of options before them.
For B.Sc. in Home Science/ Food Technology/ Food Science, one should have passed 10+2 examinations with Physics, Chemistry and Biology as the main subjects. For M.Sc/Management, the minimum eligibility is a B.Sc.
For admission in undergraduate course in Food Technology, the candidate should have Physics, Maths, Chemistry and Biology at 10+2 level. To get admission in an M.Sc. course in Food Technology, a B.Sc. degree in Physics, Chemistry, Maths and Biology or a B.Tech. in Food Technology is a pre-requisite.
Home Science- graduates or higher degree holders in Nutrition/ Dietetics and Hotel Management graduates are also eligible for higher studies in Food Technology.
After the successful completion of 10+2 or equivalent examination, the candidate can pursue short-term certificate, craft and diploma courses at various institutes and universities.
Food craft institutes and institutes of hotel management, catering and nutrition conduct one year's full-time certificate courses in bakery and confectionery, canning and food preservation.
For this, the aspirant should have passed 10+2 with 50% marks.
Degree courses in Home Science, Food Technology and Food Science and in specialized areas like Fisheries, or Dairy Sciences are offered by some Indian Universities. There are also short-term certificate, craft and diploma courses offered by various polytechnics, food craft institutes and universities. The Ministry of Food and Civil Supplies has several Food and Nutrition Extension Centres in different parts of the country providing short-term courses and training in home-based preservation of fruits and vegetables, preparation of bakery and confectionery items, rice milling, oil seed processing etc. M.Sc and Ph.D courses in food and nutrition, home science, food technology and biotechnology are also available in some universities.

Study Here
·        MS University, Vadodara, Gujarat; and Central Food Technology Research Institute, Mysore (with branches in Karnataka and Mumbai) offers certificate courses in Bakery and Confectionary, BSc and M.Sc in Food Science.
·        SNDT Women's University, Mumbai
·        Krishi Vishwavidyalaya, Himachal Pradesh; Fruit Technology Institute, Lucknow offers degree and diploma course in Food Technology.

    * National Sugar Institute, Kanpur, Chennai and Calcutta, offers associateship in Sugar Technology and Sugar Engineering and Diploma in Industrial Fermentation and Alcohol Technology.

    * Central Institute of Fisheries Education with four centres in Barrackpore (WB); Kakinada (A.P); Lucknow and Mumbai, also offers various certificate and diploma courses.

    * National Dairy Research Institute, Karnal and Bangalore, offers B.Sc quality control in dairy processing and B.Tech in dairy technology.
    * IGNOU offers a certificate course in food and nutrition.